The flyover looks a lot like Branson Landing. Lots of retail, restaurants, lofts and hotels; just missing the fountain and fireworks. It's a pretty cool area and a place we've been to many times over the years for short vacations, and activities. There's a lot of attractions that bring people to Branson though. The city of Ames, Iowa State and other partners will need to be very creative to bring people in for it to be a year round success. ISU events, concerts, golf, youth sports tournaments, big anchor stores (i.e.: bass pro, top golf), etc.; but they'll need more.