I'd like it more if the league can dictate the Friday schedule. Maybe do 6 Friday night games a year with each team hosting one every other year to coincide with the year of the extra conference home game.
For me it comes down to: Does the Big12 want KSU v ISU on ESPNU on Saturday afternoon with 500K people watching or does the Big12 want games like KSU vs ISU on ESPN on Friday night for the potential of 1-2M people watching? I go with the later for developing the Big12's brand and creating value vs. the Big10/SEC. If the Big12 wants to close the revenue gap with the Big10/SEC it needs to be aggressive in getting games in high viewership time slots.
Sep 9- Louisville vs UCF - 1.85M viewers
Sep 16- Louisville vs FSU - 2.75M
Sep 23 - Syracuse vs UVA - 1.79M
Sep 30 - Houston vs Tulane- 1.22M
compare that to:
Sep 24 at noon - ISU v Baylor 762k on ESPN2
Oct 1 at 3p - ISU v KU 865k on ESPN2
Oct 8 at 7p - ISU v KSU 373k on ESPNU
The Big12 will still have games that fight for viewership against 3-5 other games on a Saturday afternoon/evening. But carving out a niche on Friday night or Saturday late night means viewership in the 1-2M range.