Yeah I just listened to it, Ken really didn't like that the University rolled out branded beer right after WeWill did. TBH a lot of fans are pissed at Pollard for this too, University branded sanctioned beer while still outlawing beer sales in the stadium.
Ken wants ISU to have a sole beer just like Iowa does with Swarm.
And if I'm being honest, I was sort of upset when the university announced a branded beer right after the WeWill beer. I don't think they need the money more than our collective does and seemed hypocritical to Jamie's refusal to sell beer in the stadium.
I think Heather and Sean summed up this overblown "beer war" the best the other week. You don't have to buy Ames Lager to support the NIL you can give directly to the WeWill without having to buy beer too and same goes with any other ISU associated beers that have been released. It's not a competition but also a way for the NIL, ISU Athletics, and the Jack Trice Legacy foundation to generate some additional funds and give the fans some choices with beers too.
I've kept 1 can of each to put on my ISU shelf in my man cave as I think they are cool looking and years from now when they may not be available will be a neat collectible to display. I don't really care where the money for the beer goes too and don't make my decision based off that, I tend to buy the ones I think taste the best. Personally of the 4 I think the Ames Lager is last on my list and the Clone Fest and Hazy IPA Backpocket have done are far superior in taste so if I had my choice I'd rather drink those 2. The coolest looking can is the Jack Trice Legacy beer Peace Tree did IMO.
If the WeWill collective is worried those other beers are taking away potential sales from them then maybe they need to expand their offering to give fans more options they would prefer to buy. I'm going to buy the ones I think taste the best and are the types of beer I usually enjoy not because of where the money is going to.