Yep and I've mentioned it several times but I also think with NIL and the portal those Nov and Dec wins need to be weighed differently than they have in the past. Teams are clearly different in Jan, Feb, and March.
The problem with that is you have to evaluate teams across conferences vs. one another. The only way you can do that is to understand how good each conference is relative to one another, since most of the games are conference games. Conference games tell you nothing about the overall strength of the conference. They only tell you if a conference is top heavy or has parity.
Trust me, devaluing non-con games is about the worst thing possible for the Big 12. We've had probably thirty years of selection committees and pollsters in MBB and CFB using this exact method to prop up the Big 10 at the expense of the Big 12
Every year:
- Big 10 underwhelms in non-con and clearly isn't very good
- Some big 10 teams rack up wins in conference play against a mediocre conference
- As the post season arrives, the media plays the "Teams X, Y and Z in the Big 10 are really good. They didn't play will in non-con, but they've improved so much they aren't the same team"
- Big 10 gets 3/4 of its teams in the tournament or gets overrated in BCS, Bowls, etc.
- Big 10 underperforms against other conferences in the post season
Rinse and repeat. You can't on one hand devalue the non-con because of NIL and more roster turnover, when it is the only way to evaluate conferences relative to one another, which is 100% necessary.
Besides, everybody's in the same NIL world, Why cater more to teams that turn over their rosters more by buying players by discounting early games? It's just another part of the game to consider when coaches are recruiting and building rosters.