I think some (many?) would disagree. People pay over FMV all the time for things that are of particular value to them specifically. FMV is the price that the open market would bring from a willing buyer who's informed and acting in their own best interest. It's pretty obvious, based on loads of market data, that local car dealership would not be acting in their own best interest (as a busniess) to pay someone 10x what is "normal" for a comparable marketing deal.
Now it'll definitely be challenged in court. Whether it'd hold up or not, we'll see! Deloitte doesn't get to tell a dealership what they can pay but, if approved, the NCAA may have the ability to tell a player what they can accept if they want to be eligible to participate. Then the same deal is never going to be on the table if the player can't partici
He's one that is entering the portal and testing the draft waters. It's probably even odds that he goes to the draft, comes back to TTU or goes somewhere else.
So 50/50/50?