You think it has no value now- make it a 4 team postseason in which only the 4 most elite records are in, and then you'll see no value games in Feb and March for most of the sport. About 2/3 of the sport would know they're season is done by early JanuaryBingo and the regular season in college hoops has almost no value. Case in point (and yes it’s still football season) but there is a top-10 undefeated matchup tomorrow with us and Baylor…crickets from the national media.
I also do get that if it were Duke/Carolina tomorrow in the same spot we would have heard about it. But basketball for college is all about March. Even though you build your resume leading up to March.