You guys (and the guys in media) who talk about "sportswashing" are such dorks. First of all, the point of the supposed term would be that it would turn public sentiment and "wash" away all the bad, which it clearly won't actually do unless you have an incredibly smooth brain. Besides that, I don't think they care about what the world opinion is so long as they have a seat at the table. The other thing is almost to a man, the sportswashing warriors will also poo-poo any other entity brought up like China or any other entity that is involved in the sports or entertainment world so they are essentially actively sportswashing. Now, the golf media and PGA Tour certainly provided the narrative here and really it's just the latest attempt to appeal to emotion.
All that said, LIV absolutely sucks as a product. Just completely soulless golf. The part that really sucks is they've also neutered the PGA Tour (with the help of broadcast partners) to the point where it's not really a watchable product anymore. Combine all that with Tiger essentially being a footnote and providing a week a year to the Tour, and there's a big adjustment coming. If the like of Cantlay, Tiger, et al. belive they're going to find even remotely similar money for the PGA Tour without being a global Tour, they have a very rude awakening coming. They've run off all the guys who know what needs to happen, think they have PE money that will solve their problems, but nothing is going to solve their viewership problem when the biggest star is relatively boring, guys like Spieth, JT, and Fowler are irrelevant and the propping up of Max Homa or Joel Dahmen only kind of works if they aren't doing anything at majors to pull in the casual eyeballs. To be clear, I like all of those guys with the exception of JT (sniveling prick) but they just aren't going to pull in the casual fans consistently and they need to those people to hit the contracted viewership numbers for the TV contract. Then, on top of ALL of that, you're going to sponsors trying to get them to pay far more money for a product fewer people are watching and it just isn't sustainable. They have to be a global Tour and they have to work with the PIF. They always had to work with the PIF to be the best product they could be.
It's really not that hard either. You put together a 24 week worldwide Tour plus majors and the playoffs. That's 31 weeks max for the common PGA Tour guy. You can then pull the LIV guys back in, allow them to compete while also leaving room for their 12 or 14 week LIV schedule. You have that top 120ish guys there, with a bunch of churn in the 60-120 range, have the KFT and the ET feed that top tour, get rid of the boat anchor that is the Champions Tour (those guys are collecting ridiculous pension money anyway, **** em) and you can play all over the world. Go take copious amounts of money from Australia and Asia for 2-3 week swings and make your American companies pay more for worldwide viewership on 10-12 events in America. They can then turn these low level events like the Valero or Sanderson into higher level KFT events maybe with increased points.
Sorry. That got way off track.