Yeah, but that's point, right? They don't care at all about butts in seats. They're trying to get more TV audience, correct?
It's all realignment bullsh#t. Of course, in a sane world everyone can agree that 0900 kickoff is stupid AF. God I f#cking hate what realignment has done to CFB.
With he current television structure the networks would just be adding more inventory and little value. If this ends up being a streaming network type setup the Pac 12 will actually be worse off. They already have the west coast eyeballs but you aren't going to gain viewership in the rest of the country by moving to the early kickoffs.