Any idea what the fans are saying in Waco, Stillwater and Fort Worth? I think they have a lot to lose if Divisions were brought back in the mix. Best case scenario they have a year like Michigan State, but the reality is their margin for error is going to be like Georgia where 1 loss means they are out of contention until the next year.
On the flip-side, the potential divisional layout could could maybe land an invite to a program from a P5 conference. I think the Big 12 could approach an ACC program and say "look at what Iowa was able to accomplish. We're going to give your program the opportunity to be paired with Iowa State, two schools from Kansas and West Virginia - beat those teams and your program not only plays for the Big 12 championship, but they will be in the national conversation when discussing college football playoff contenders." That kind of PR is not only great for athletics, but will go a long way with future enrollment.