While we're #2 in the state of Iowa, we'd deliver all the cable companies in the state, the big ones anyway. That's 3,000,000 people.
I would think we'd (the Big 12 - UT) be able to deliver Houston and San Antonio, too right? Enough A&M, Tech, and Baylor folks there to demand it I would think.
Houston would likely depend on ATM. San Antone will likely be a tough pull but the trio could probably do it. These 2 should be good for the 9 but not the slam dunk DFW would be IMO.