Why does Reinsdorf care about butts in seats. He is still making money no matter how many people show up. Remember this is the same owner that allowed the best player in the game and best coach at the time walk away.
Good point. But a good owner wouldn't have allowed this franchise to sink as low as it has as when it was once on the top as they are still missing out on a lot of revenue had they been able to do a rebuild and sustain it. It's been 1 failed rebuild after another since 1998 with a lot of ugly lows. Bulls probably were at their peek popularity before he ran off MJ and Phil and have pretty much ruined their brand about as much as the Knicks have. No superstar free agents have wanted to sign with the Bulls since that last championship and they've done a horrible job drafting over the years too. Let's see what they have to show for things since then:
Coaches (not including interims): Tim Floyd, Bill Cartwright, Scott Skiles, Jim Boylan, Vinny Del Negro, Tom Thibodeau, Fred Hoiberg. Thibs is the only one of that group with a winning record and the next closest was Del Negro who went 82-82 in 2 seasons before Thibs. Front office had their problems with just about every one of those guys too.
Draft History: over the past 15 years:
https://www.nba.com/bulls/news/look-back-past-15-years-bulls-draft-night or
https://en.wikipedia.org/wiki/Chicago_Bulls_draft_history Some real winners in there like Eddy Curry and they traded a proven solid player in Elton Brand away for a HS Tyson Chandler, hate to say it but 2000 with Fizer and Jamal Crawford (drafted Mihm and traded for him) were busts, Jay Williams, lot of lotto picks in there that never panned out and the ones that did either got hurt or were traded. Most of the guys who turned out to be decent players they did draft didn't have much longevity with the team either.
"Biggest" Free agent signings: Ron Mercer, Carlos Boozer, Eddie Robinson, Donyell Marshall, Brent Barry, Ben Wallace, summer of 2000 especially was disappointing as they struck out on every big name they went after and then overpaid for Mercer and Brad Miller who they later on down the road traded for an over-rated Jalen Rose. Kind of been the case ever since too as they overpaid for Boozer after striking out yet again on another loaded free agent class and this time they had a decent roster to add to with a then healthy and productive Rose, Noah, and Deng that were starting to turn things around.
Just amazes me how many times the front office missed on draft picks, free agent signings, and botched trades or couldn't pull the trigger on potential trades that could have set them up better down the road either with talent, draft picks, or salary cap flexibility. If you look at this current roster, other than Markkanen, LaVine, and probably Carter are any of those guys worth building a long term roster around? Most of those guys would be nothing more than a role player or end of the bench guy at best on a good team right now. They don't have any other 1st round draft picks stockpiled than their own and as long as GarPax is running the front office no big name free agents are signing with them either. Good luck finding your next coach to take over that dire situation...