First off Jeff Hornacek isn't Fred Hoiberg, Jeff played basketball here while Fred was a hometown kid turned Cyclone legend turned Cyclone coach. Jeff hasn't been associated with ISU athletics for over 30 years outside of some rumors during coaching searches, compared to less than 5 years ago for Fred.
I understand the differences, however, that doesn't make the obsession any less obnoxious. I understand there are a lot of Fred Hoiberg nut-hangers who want him to do well there (despite the strong potential negative effects that it could have on ISU). None of this is good for ISU.