The question was, "Is this Longhorn Sarcasm?" No, it definitely was not intended as sarcasm. This is exactly how Texas University, Longhorn AD, and fanbase think about the various universities that were their conference partners in the Big 12 and SW conferences -- the two conferences that they blew up. The article should be required reading for Vanderbilt, Mississippi, and Mississippi State, South Carolina, etc. That way, they know what they are getting into before they "vote" on admitting Texas into the conference. I would have mentioned Missouri and Arkansas, but they already know.
ISU and other conference schools have benefited financially from TX (and OU). Having two large recognized brands was a good thing for the conference because it enabled each school to build better facilities and field better teams. This gave the B12 better exposure and allowed its member schools to do well in bowl games and the NCAA tournament. But let's be honest, Texas got to keep their Longhorn network and third-tier rights. That and their big donors made Texas the richest program in the country. And yet they always want more money and claim their conference partners are holding them back. So much for comradery, traditions, and rivalries!
Every conference has a couple of larger and more wealthy universities (kind of like anchor stores in large malls). I doubt Ohio State, Michigan, USC, Oregon, Clemson, etc. would publish such garbage about their conference members and demand to be appreciated. Most conferences have equal revenue agreements for all revenues, including third-tier rights.
Texas University is very insecure and narcissistic. They feel the need to demand respect to feel in control. I feel this throughout the article I just read. Instead, they should attempt to command respect. To demand respect is to tell others, “You will respect me!” or otherwise threaten or punish or demean others who do not act according to your wishes (leave the conference because the conference partners are dragging them down). To command respect is to have others observe and admire your actions of their own volition.
I wish the SEC the best of luck with Texas. Their gonna need it!