What about Paul (the short dumpy guy and a certain coach's first name) plus the obvious.....Coach... And of course there could have been a play on "Cheers" from the fans.
Just find us a good player named Frasier and we are set.
We we also could have Albert Gary somehow be Sam's rival. It would be even better if we recruited a QB named Gary and he beat Sam at everything (sticks with the joke but also means ISU got a better QB).