In public. In private he's told his players that it's incumbent upon them to beat us by a large margin (larger than OU). That's not respect.
Lot's of coaches have respect in public when their team is winning. They LOVE to pat ISU on the head and say "nice try little buddy". You'll remember things got a lot less nice when we beat NU in '09, UT last season and how 'bout all the classy hawk fans around here lately.
It's not a bad thing though. I honestly don't think we've gotten UT's attention yet. They will look past us to OU.
I don't know any Longhorn fans personally, but I've heard nothing but good things from Husker fans that I know, and Hawks haven't had much bad to say about us on this board.