An identity? We've had these uni's for 3 years, it's not like we're breaking a long lasting tradition by getting new uni's. And I guarantee we're not known nationally for having red on red. Utah, Fresno State, and even Louisville are three teams I'd think of before us (if I were on the outside looking in)
New coach, new team identity, new excitement for Cyclone football... those three things alone are enough to warrant new uniforms. It's not like we change THAT often. We HAD to change after Seneca left because we switched from Russel to Nike (plus those looked sooo horrible). Since then we've been consistent. Other teams change every year. You know why Michigan, USC, and Alabama don't change uni's? Because they DO have long lasting tradition and frankly their uni's look sweet.
Our uni's now look OK I guess, but in terms of quality, they are on Nike's crappiest line. Let's get some uni's that look decent and are of good quality then we won't have this conversation as much. Will everyone be happy? Probably not, but the majority of people now don't like our uni's, so what's the hurt in trying something new? By the way, the 3 players that I've talked to about this all said they'd love to get new uni's. Granted that's only 3, but 3 ain't bad
And o yeah, while performance on the field is the most important... what's wrong with peforming well and looking good doing it??