Hard to believe that anyone who officiates in the major conferences would be intimidated into making favorable calls for a team whose coach is yelling constantly, but maybe we should ask Fran.
Orr talked to the officials a LOT, and maybe got some calls because he could be darn funny at times, but also got at his share of T's from officials who didn't appreciate being the target of biting sarcasm.
For the most part officials logically are not going to hear it, just is white noise. Well, maybe not white, but noise. Some are going to make sure they don't appear to be intimidated, not give calls for that reason. Some are going to take an F-you approach, you didn't like that call?? How about THIS one. Here's another, oh your best player needs to sit now? Too bad, yell louder, can't hear you. They WERE fouls, usually let those go since don't call half of what's in the rule book anymore, but certainly can call a tighter game if that's what you were yelling for.
Pick your moments, calm most of the time and then go off on a particular call, that's likely to get attention, officials and team, for being outside of the norm. Talk to them at the right time, when you're not showing them up, that's going to get results with most people. For the jerks, well, there're ways to deal with jerkdom somewhat, but yelling isn't going to help.
Some coaches are going to get calls by being convincing debaters in the short conversations that are possible in a TO. Or pointing out missed calls that the official probably had second thoughts about, helped along by crowd reaction.
Coaches ARE going to get calls on the basis of star power. Yessir Mr K, my mistake Mr. Calipari. Yeah, Huggins, you're a yeller and I'll give you a call but that's because I've called 52 on your team and feel it's necessary to even it up a bit, even though all 52 were deserved. But not because you yelled.
But let's ask Fran, whether all of that spit that's spewing forth gets him any calls.