THere is a story of Michael Jordan waiting outside a visiting teams bus, smoking a cigar. The team gets off the bus and Jordan asks, "which one of you think you're guarding me tonight?" I am paraphrasing, but the point is in order to be great, people know who you are and welcome them. I don't prefer this mindset that has plagued this community for so long that we should be under the radar or catch people by surprise. Campbell expects greatness out of his players, coaches and staff. We should expect greatness just the same. Quit with the hedging of your confidence as s fan of this football team and embrace the challenge. Embrace the identity that this team is damn good and will continue to prove it, no matter who picks them to win or lose.