I see a lot of EIU fans saying the same thing, but with the amount of money being made, things can get ugly very quickly. Let's face it, the B10 like any conference is getting the majority of their income from a few schools, in the B10 that is OSU, Penn. St and Michigan. MSU and EIU are not adding the same amount to the conference that those schools are, and in the future the schools that are bringing in the most money are going to tell the others, you have 2 choices, we are either breaking away or we receive more funds, and you take less.
It's naïve to think that the people in charge of a school do not the value of each member and how much they bring in the conference, in terms of money. We have already seen it happen in the B12 with OU and UT and the Pac 12 with USC and UCLA, the SEC and the B10 or not somehow immune to greed.