Caught a glimpse of Stew and Wilner's notes from a lunch meeting in which they brainstormed on the angle of their next story
- But Big 12 was only high because people in Big 12 country are dumb and didn't realize until halftime it was Baylor and Okie State and not Texas v. Oklahoma
- If huge big-time national brands Washington or Stanford had played Oregon, you're looking at tripling the viewership in that case, so just a bad break for the PAC...
- But that is if viewership matters, which it doesn't. It's all about markets, and California is a better market than Kansas
- While losing UCLA and USC hurts, this reduces the PACs in-market beach mileage by about 1/3, which should actually help viewership