I posted earlier that when the University of Iowa's Ath Dept starts pulling in $100 million/yr while the rest of the University is forced to make cuts due to the continued decline in state appropriations, it's going to get really heated.
The Ath Dept doesn't exist without the University, so I don't think there's any way Iowa's Ath Dept will be able to avoid subsidizing the rest of the University.
Might not be direct, but I'm sure they'll be encouraged to do things like build a new dorm that will house athletes as well as a bunch of students.