How many subscribers do you think we actually bring? Make it $5 a month with ads.
We'd need to bring a million subscribers a month to make us valuable enough. That's a tall order for all the remaining 8.
$5M per month = $60M annual. I get where you are aiming for, but I think that's the wrong bar you are jumping over. First, for the Pac12, $30M might be the bar, not $60M. Second, it doesn't have to be ALL subscriptions - ad revenue matters a lot.
Big12 now gets about $3.5M per game. ESPN/Fox make some money over and above that as profit, at least in theory. So the ad revenue ought to be higher than $3.5M average. So my calcs above aren't too far off, I think.
Assume ISU games average $3M per game, and give them credit for half since 2 teams in the game. That means they bring roughly $20M. If games were broadcast on the Pac12 network, then they would also get the ESPN/Fox share on top.
So back to subscribers. Now we need to find $10-20M annual at $5 per month. That's 200-300k subscribers. That still feels like a hell of a lot, but that's only 10% of Iowans. If you count cable subscribers, then you probably get there. Probably not a lot of Pac network subscriptions in Iowa today.
That's a lot of math that I am not 100% confident about, but I think ISU isn't far off from adding net value to the Pac12 from a TV standpoint. Now, the B1G otoh....