I think it is all about building a base and then building from there. Building a base where you are consistently competing at that level and then building from there to reach for those conference championships. If you are consistently competing for those then you start reaching for a chance at the playoffs and the NC.
No, you don't necessarily settle at any level, but there is value in setting intermediate goals. Considering where the program came from, it is reasonable to set those intermediate goals so you have hope of achieving your goals.
A base would be a nifty power running back, an accurate passer, a possession receiver, a dependable punter, a decent middle linebacker, and a lock down safety. Then add the rest from the cornfields and Florida or Texas. We have the punter.