Check out this article...I included the conclusion, but the whole this is a good read.
What exactly is the benefit of the Longhorn Network? | The Daily Texan
We’re now entering the third month of the network’s existence. It’s given us the following:
Mack Brown is frustrated, the majority of fans are left in the dark, Longhorn Network employees wish their work was visible and the local media has no new angles. Public resentment of Texas has sizzled in the past months, college football is as unstable as ever and Texas A&M is gone.
The network offers an obvious monetary perk, but only eight percent of that goes towards academia. Sounds almost like a sales tax.
So, if the Longhorn Network is merely pumping money back into a football program that doesn’t really need any more of it, and if it’s monopolized (and hiding) all the information regarding the team, and if it’s tiring the coaching staff and alienating the fan base, then we have to ask ourselves the $300 million question: What, exactly, is its benefit?