Where is ISU located? You don't think that has a reaching effect on students, parents, and fans that trickles into other sports?Sure, it is about marketing and exposure, but some sports like wrestling that is going to be very limited. Wrestling is a big deal in the upper Midwest and the NE states, but the rest of the country could not care less.
WBB is at least being played by almost every university in the country, the same cannot be said about wrestling.
I am not even trying to compare wrestling an WBB. I am saying if you're winning, they both have positive effects on the AD even if their individual budgets don't say that.