Just who the hell is going to drive there to find out if they're going to have a decent price that day? Not me. Seems like self immolation.
"Wendy's is planning to charge different prices depending on the time of day - which means a Dave's Single could cost more at lunchtime than mid-afternoon. So-called dynamic pricing would boost traffic when restaurants are quiet and cool demand when they're busy. Such a system might mean that at busy times like breakfast, lunch and dinner, prices it advertises on a digital menu will be higher and at quieter times they will fall."
"Wendy's is planning to charge different prices depending on the time of day - which means a Dave's Single could cost more at lunchtime than mid-afternoon. So-called dynamic pricing would boost traffic when restaurants are quiet and cool demand when they're busy. Such a system might mean that at busy times like breakfast, lunch and dinner, prices it advertises on a digital menu will be higher and at quieter times they will fall."