I am saying that from a negotiations standpoint, the Big 12 has already agreed to allow tons of their content (including actual premium content like ISU vs Kansas basketball) to be put behind an effective ESPN paywall on ESPN+ for a mere $2 million a year per school, and ceded entire control of what content goes there--it isn't just tier 3 type material. We are the only Power 5 conference to give them that deal, all the others have to varying degrees of success gotten ESPN to allocate their programming to providers to directly put in front of the fans on their tvs.
It is a fact that you can turn on a TV on the west coast and see all kinds of PAC programming. The same is true for the ACC, the B1G, and SEC in their areas. But if you want to see Iowa State wrestling, women's basketball, or nonconference men's basketball, it is different. Now that the Big 12 has accepted that premise, that will probably always be the terms of a deal for us to be on ESPN.