My guess is the conference actually hates Iowa State right now. We have cost the conference (potentially) a lot of money this year. With Russell going down Big 12 might get left out of the College Football Playoff again. With Texas losing last night there is probably another Big 12 team that won't make it to a bowl game. Most likely Texas, KU and ISU will not be bowling. If WVU or KSU fail to reach a bowl game this will not be good for perception of the Big 12 which is quite low already.