What I meant was when the media conduct interviews, I hope our program can feed them with more information when opportunities come so they can give our program more exposure in a positive way.
And the first step of that is an interview
actually taking place. Which goes back to my previous point. If they aren't asking for interviews, then there's no interview at which they can "be fed with more information."
Decision-makers at the Register feel that it's not worth covering WBB in-depth, because they
think it won't draw enough clicks/hits/sales to make a difference. Not because they've tried and have data to work with, mind you. No, rather it's based on assumption.