I get the concern, but think there are enough events and conferences year round outside athletics at ISU and this could potentially help attract more. Also, I know it’s probably not too significant but Ames has a population of ~68,000 with an estimated 28,000 students living in town meaning the non-student population is higher than 25,000 (probably closer to 40,000). Story county has ~100,000 so the immediate area has a pretty decent population then add in adjoining Polk, Marshall, and Boone counties which all have significant populations if this becomes a destination. The amount of ISU fans within a 50 mile radius of Ames is also huge. I think it can be successful if done correctly (right scale, mix of tenants, and entertainment/amenities).