Here's an abbreviated version (snippets) of something I posted a few days ago after working with somebody involved in the process. Big disclaimer that these were his early projections with not a lot of precedent to go off of and could end up wildly different.
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- Small Tier Donors = 1,000 donors at average of $200 per year
- Mid Tier Donors = 25 donors at average of $5,000 per year
- High Tier Donors = 5-8 donors at average of $25,000 per year
- Max Donors = 2 donors at $100,000 per year
Total collective amount = 500K to 600K per year
Direct NIL donations = 200K to 500K per year
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Based on people he’s talked to at Michigan State, Minnesota, Illinois, Kansas State, Kansas, Northwestern, and Iowa, our projected collective amount (plus high dollar one offs) would be less than half of just the minimum collective projections of any of those competitors (many haven't found the need yet for a collective based on high-roller donors being more than enough). Then, each of those schools has high-roller donors that would cumulatively donate directly at roughly $1.5 to $5 million annually.
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For context, he’s seeing NIL figures ranging from 50-200K for a mid 3-star recruit to 750K for a mid 4-star recruit, and over 1-1.5mil for a 5-star recruit in the transfer portal. Football is heating up to the point that anybody in the Top 150-350 is demanding 75K to 125K or more, with Top 100 to 150 now reaching 500K right out of HS.
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