We Will Collective contributor numbers

[brentblum]

We need an honest, grassroots effort for this fanbase and we need to get clever to incentivize donations. We have thousands of very passionate fans, but most fans don't have deep pockets right now to donate without getting something in return.

The Beer and Coffee was a great idea. The fanbase doesn't view it as an inconvenience or a chore for the collective. It's a change in habit, but we feel it is a fair trade (because the beer is good).

Some ideas:

1. Charters. Something to try would be to put together charters and weekend trips for the away football and basketball games. I'm all for a great experience and if the hard work is done for me, I'll gladly pay for it.

2. Capitalize on wins. The vibes were HIGH after the Cincinnati game. That is the perfect time to rake in cash, when people feel good about themselves and when they want to keep the good times rolling. Get a high profile donor to match like after the Baylor basketball game; giving fans a limited time and a goal will force them to donate.

3. Wing Stop. Partner with Seneca Wallace's Wing Stops with proceeds going to the collective.

4. Focus on what we can accomplish, not what others are doing. We get it; We aren't Texas A&M. Some fans have felt discouraged from donating because "What's the point? We'll never be them so why even try."

These are all great ideas and we are already planning a bowl charter and a few more branded partnerships that should be released soon (including a frozen pizza) .

 

[Messi]

CRC 2024 Preview | The Varsity Collective

Planning for the 2024 Season of Camp Randall Club is in progress by The Varsity Collective and VC Connect (its sister organization). Submit the form below to be the first to receive information about the launch and how to get involved!

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Wisconsin NIL offers some valuable (IMO) incentives to its members

• exclusive podcast (something CF itself could capitalize on)
• VIP tailgate
• 15% discount at bookstore

 

[SECyclone]

We're cheap in general and we don't have as many high rollers that donate.

Spot on. Too many fans want success, but are unwilling to spend money to get it.

 

[brentblum]

@brentblum does the collective help connect athletes with branding/marketing opportunities? I will admit I have a very poor opinion of giving athletes money in connection with having them go out and do charity appearances. Stuff like the Pork Producers stint is exactly what NIL should allow.

Yes, this is the other side of what we do. We've set up dozens of NIL opportunities with companies and Iowa State athletes. It also has a great impact. Also may be an Iowa Pork sequel upcoming.

 

[wxman1]

Is the beer not making money for the players?

It does but I doubt WeWill is getting much more than a couple of dollars per pack sold. So you spent $12ish and they may only optimistically get $4. So yeah you are getting a good beer out of and helping Cyclones BUT if the goal is to raise funds for WeWill and the athletes then it is not an efficient use of your funds. The Beer, Coffee etc. should be viewed as add-on donations not your base support.

 

[Zyklon]

CRC 2024 Preview | The Varsity Collective

Planning for the 2024 Season of Camp Randall Club is in progress by The Varsity Collective and VC Connect (its sister organization). Submit the form below to be the first to receive information about the launch and how to get involved!

thevarsitycollective.com

Wisconsin NIL offers some valuable (IMO) incentives to its members

• exclusive podcast (something CF itself could capitalize on)
• VIP tailgate
• 15% discount at bookstore

VIP tailgate would be great if it was in a good spot. We Will Bar and Grill and beer garden at the new entertainment district would be even better.

 

[cytor]

Our monthly donations are credit card only for now. We can also do old school checks!

Is the credit card automatic recurring? Or do we have to make the charge every month on our own?

 

[Cyclonsin]

These are all great ideas and we are already planning a bowl charter and a few more branded partnerships that should be released soon (including a frozen pizza) .

If you folks offer a bowl game trip, can an option be available that doesn't include airfare for folks not in central Iowa? I've always wanted to go on one of the CF trips, but it's hard to justify flying into DSM first just to join it.

 

[Cyclonsin]

Is the credit card automatic recurring? Or do we have to make the charge every month on our own?

It's automatic.

 

[cytor]

Yes, this is the other side of what we do. We've set up dozens of NIL opportunities with companies and Iowa State athletes. It also has a great impact. Also may be an Iowa Pork sequel upcoming.

Does the Iowa Pork thing a secret code for the We Will Brothel mentioned earlier?

 

[Nor'easter]

The AD could do something where when you buy season tickets you are offered the opportunity to add a donation to the collective at checkout. Somehow capture those folks there. We are a cheap fanbase but now is the time to change that, it feels like a now or never situation, either the fanbase ponies up and decides to take Iowa State to the next level or we get relegated to the MAC in 10 years when re-alignment happens again.
I mean we can't let K State beat us on the donation front, that's just sad.

 

[Cy Hard]

Does the Iowa Pork thing a secret code for the We Will Brothel mentioned earlier?

 

[LeaningCy]

The AD could do something where when you buy season tickets you are offered the opportunity to add a donation to the collective at checkout. Somehow capture those folks there. We are a cheap fanbase but now is the time to change that, it feels like a now or never situation, either the fanbase ponies up and decides to take Iowa State to the next level or we get relegated to the MAC in 10 years when re-alignment happens again.
I mean we can't let K State beat us on the donation front, that's just sad.

If/when this sort of collaboration is allowed, how about an optional add-on We Will donation for some tiered benefits at Jack Trice / Hilton? Proceeds could be split between the AD and We Will.

Some options:
- "Fast Pass" entry lane
- Early tailgating lot access
- Seat backs
- Dedicated EV lot with charging

 

[Nor'easter]

The ISU alumni association just sent me an offer for a ISU credit card, a credit card like that where x% of all purchases is donated to WeWill would make it easy.

 

[ajspatio19]

@brentblum does the collective help connect athletes with branding/marketing opportunities? I will admit I have a very poor opinion of giving athletes money in connection with having them go out and do charity appearances. Stuff like the Pork Producers stint is exactly what NIL should allow.

I've also wondered this. Similarly can the collective help connect students with social media managers(for lack of a better term) or bring in someone to provide training on how to optimize social media interactions/engagement that can be monetized?

I feel like a lot of the student athletes are overlooking just how much money they can make on social media endorsements if they grow their following to a point where brands will want them to promote. This is also a place where fans can easily help too. Even if you aren't a huge social media user, go follow all of our athletes so their accounts can become more attractive to brands looking to advertise.

 

[wxman1]

The ISU alumni association just sent me an offer for a ISU credit card, a credit card like that where x% of all purchases is donated to WeWill would make it easy.

Kansas State's collective has credit cards.

 

[Jer]

I've also wondered this. Similarly can the collective help connect students with social media managers(for lack of a better term) or bring in someone to provide training on how to optimize social media interactions/engagement that can be monetized?

I feel like a lot of the student athletes are overlooking just how much money they can make on social media endorsements if they grow their following to a point where brands will want them to promote. This is also a place where fans can easily help too. Even if you aren't a huge social media user, go follow all of our athletes so their accounts can become more attractive to brands looking to advertise.

Brent probably knows a lot more, but what I've heard about what the NCAA is considering "allowing" would basically drop any limits to what the school can do. Specifically, they've talked about the schools be able to educate, bring in sponsors, helps in marketing of the athletes, etc.

 

[cyclone4L]

The ISU alumni association just sent me an offer for a ISU credit card, a credit card like that where x% of all purchases is donated to WeWill would make it easy.

I agree. I suggested this last year and stand by it being a great option for fans.

I would use it as my business expense credit card. I rack up $10,000's between plant supplies and business travel.

Blum

I didn't. Why don't you just say who it is? The suspension! I can't take it! Nah it is easy enough to figure out. You can do it.

cyclonefanatic.com

 

[thisISnextyear]

I agree. I suggested this last year and stand by it being a great option for fans.

I would use it as my business expense credit card. I rack up $10,000's between plant supplies and business travel.

Blum

I didn't. Why don't you just say who it is? The suspension! I can't take it! Nah it is easy enough to figure out. You can do it.

cyclonefanatic.com

Speaking of Credit Cards, Admittedly,I’m not fully aware of the processing charges and impacts on this type of an execution but still believe a “Round Up” option at concession stands could create a decent bump.

 

[Cyched]

Speaking of Credit Cards, Admittedly,I’m not fully aware of the processing charges and impacts on this type of an execution but still believe a “Round Up” option at concession stands could create a decent bump.