We Will Collective contributor numbers

[brentblum]

Hey all,

Have seen some questions about where We Will stands on a couple of different topics as it relates to our peers. Note that it is very difficult to find exact data on these because collectives aren't obligated to share info and most won't for competitive reasons, but based on what I can tell this is where things stand.

The largest collectives have an annual budget of $10M plus. We aren't anywhere near that at the moment. We are staying afloat for now, but need everyone's help to compete with our peers who are at the $4-6M level, which is where the majority of the Big 12 lives. We don't have a huge marketing budget because we want to use as many resources as possible for the Cyclones, so word of mouth is the single best way to share. We have 800 monthly contributors as of this second giving $10 or more per month. I really would love to get that number to 2,000 by the time the portal opens. We will need it. Please tell your Cyclone colleagues and friends. You may not think the beer, coffee, golf balls, merch and everything else adds up, but it really does to make Iowa State competitive. Go to www.wewillcollective.com to learn more and if you have individual questions reach out at [email protected]. Thanks all!

-Brent

 

[State2015]

Love a lot of the young guys on this team and hope we can keep them together. I’m in for monthly

 

[CyrenAlert]

$4 million is a LOT of Adirondack chairs.

 

[blizzisu]

How far away is We Will from the $4-6M mark? What demographic helps other collectives get to that level that is failing to contribute to ISU, or is our fanbase just that much smaller in number?

 

[BCClone]

How far away is We Will from the $4-6M mark? What demographic helps other collectives get to that level that is failing to contribute to ISU, or is our fanbase just that much smaller in number?

We aren't smaller in number we are cheap and uncultivated. Look at what the donations to the AD has been over the years compared to others. They announced 17MM this year to cyclone club, which is great for us, very good; but not close to our peers. We haven't had the pressure back in the 80s -00s to up our donations until JP came and he has done what he can to build it. ISU has the second largest alumni association in the big XII (before the 4 new comers this year, I don't know how they stand) but yet we were last in donations.

 

[BWRhasnoAC]

How far away is We Will from the $4-6M mark? What demographic helps other collectives get to that level that is failing to contribute to ISU, or is our fanbase just that much smaller in number?

We're cheap in general and we don't have as many high rollers that donate.

 

[JM4CY]

Hopefully the younger guys see past players like Isheem Young who left and then hasn’t done much. Hes not even starting down there now.

 

[Jer]

@brentblum Keep fighting the good fight. While I think all of us hate the trickle down effect of all the costs associated with things like this, it's the reality we live in and complaining doesn't do any good.

Your efforts and transparency are greatly valued and immensely helpful to the cause here at Iowa State, which I think we can all agree is a very steep uphill climb. You handle the pressure well, even in spite of people taking their anger of the process/need out on you.

 

[brentblum]

How far away is We Will from the $4-6M mark? What demographic helps other collectives get to that level that is failing to contribute to ISU, or is our fanbase just that much smaller in number?

Our budget this year was just shy of $2M. So we need to double our efforts simply.

 

[tigercy]

Brent, are you allowed access to season ticket holder lists? Seems like direct reach out to this population is where opportunity lies. 10s of thousands of unique family season ticket holders vs "hundreds" of monthly contributors.

 

[Jer]

Brent, are you allowed access to season ticket holder lists? Seems like direct reach out to this population is where opportunity lies. 10s of thousands of unique family season ticket holders vs "hundreds" of monthly contributors.

There is NCAA consideration right now of allowing a lot more collaboration between the schools and collectives. In my opinion, these would greatly help a school like Iowa State with awareness and promotion opportunities.

 

[MartyFine]

Hey all,

Have seen some questions about where We Will stands on a couple of different topics as it relates to our peers. Note that it is very difficult to find exact data on these because collectives aren't obligated to share info and most won't for competitive reasons, but based on what I can tell this is where things stand.

The largest collectives have an annual budget of $10M plus. We aren't anywhere near that at the moment. We are staying afloat for now, but need everyone's help to compete with our peers who are at the $4-6M level, which is where the majority of the Big 12 lives. We don't have a huge marketing budget because we want to use as many resources as possible for the Cyclones, so word of mouth is the single best way to share. We have 800 monthly contributors as of this second giving $10 or more per month. I really would love to get that number to 2,000 by the time the portal opens. We will need it. Please tell your Cyclone colleagues and friends. You may not think the beer, coffee, golf balls, merch and everything else adds up, but it really does to make Iowa State competitive. Go to www.wewillcollective.com to learn more and if you have individual questions reach out at [email protected]. Thanks all!

-Brent

I will triple my Ames Lager intake immediately.

 

[Cfinnerty16]

I'll sign up for monthly donations, @brentblum
I've only done a couple 100 dollar donations so far.

 

[Messi]

Hey all,

Have seen some questions about where We Will stands on a couple of different topics as it relates to our peers. Note that it is very difficult to find exact data on these because collectives aren't obligated to share info and most won't for competitive reasons, but based on what I can tell this is where things stand.

The largest collectives have an annual budget of $10M plus. We aren't anywhere near that at the moment. We are staying afloat for now, but need everyone's help to compete with our peers who are at the $4-6M level, which is where the majority of the Big 12 lives. We don't have a huge marketing budget because we want to use as many resources as possible for the Cyclones, so word of mouth is the single best way to share. We have 800 monthly contributors as of this second giving $10 or more per month. I really would love to get that number to 2,000 by the time the portal opens. We will need it. Please tell your Cyclone colleagues and friends. You may not think the beer, coffee, golf balls, merch and everything else adds up, but it really does to make Iowa State competitive. Go to www.wewillcollective.com to learn more and if you have individual questions reach out at [email protected]. Thanks all!

-Brent

i know this is a tired take but the athletic department really could offer WeWill a huge assist with beer sales in Jack Trice and Hilton.

I noticed in all the cool pics of ISU fans at Nippert Stadium this weekend that many had cans of their NIL beer.

I also struggle to understand why ISU approved trademarking for 2 other ISU beers that don't benefit our collective in any way

 

[brentblum]

There is NCAA consideration right now of allowing a lot more collaboration between the schools and collectives. In my opinion, these would greatly help a school like Iowa State with awareness and promotion opportunities.

Jeremy is correct. We are taking Iowa State's lead on the data sharing conversation. Clearly we would love access to this, but also are respectful of the rules and sensitivity. Iowa State has been nothing but great in working with us. We're all trying to figure this out together.

 

[brentblum]

I'll sign up for monthly donations, @brentblum
I've only done a couple 100 dollar donations so far.

It all adds up! Thank you sir!

 

[stuclone]

Signed up for monthly donations! I had just been donating to the wrestling collective since that is what I am most passionate about, but love this group of underclassmen on the football team and will do what I can to help keep them together.

 

[CYdTracked]

i know this is a tired take but the athletic department really could offer WeWill a huge assist with beer sales in Jack Trice and Hilton.

I noticed in all the cool pics of ISU fans at Nippert Stadium this weekend that many had cans of their NIL beer.

I also struggle to understand why ISU approved trademarking for 2 other ISU beers that don't benefit our collective in any way

It benefits ISU athletics which regardless of what everyone thinks of NIL collectives our athletic budget also is not the size of many of our peers. It was a creative way to generate some more revenue for the athletics department and don't think that they too aren't feeling the pinch in dollars as probably some donation money has been shifted to the collective. I don't view it as the AD and the collective are in direct competition for dollars raised but the reality is they kind of indirectly are because you can only squeeze so much out of your fan base until you hit their limit on just how much they are willing to give or pay for tickets, etc.

 

[CyPunch]

I'll sign up for monthly donations, @brentblum
I've only done a couple 100 dollar donations so far.

Brent mentioned the benefit of more monthly donors is we can budget accordingly going forward. That's why it would be huge to increase our number of monthly donors in the next 6 weeks before football portal season opens.

The more blunt way of saying this - we can promise more $ to the players.

We project as a really good football team next year if we are able to keep our young talent. Rocco, Eli Sanders, Cartevious Norton, Abu Sama, Ben Brahmer, Jaylin Noel, Beau Freyler, Jeremiah Cooper, Malik Verdon, Myles Purchase, Tyler Onyedim, Dom Orange, Ikenna Ezeogu. All returners we need to keep.

 

[MugNight]

Point blank: It won’t hit home for some until we lose someone that shocks us. Like I’m talking someone who goes and starts for a major program and ends up on the NFL draft stage on night 1 with another school’s name next to his.

Brent’s team worked wonders last year to keep the main guys in the fold. Every dollar counts. I’m signing up for a monthly donation today.