Hey all,
Have seen some questions about where We Will stands on a couple of different topics as it relates to our peers. Note that it is very difficult to find exact data on these because collectives aren't obligated to share info and most won't for competitive reasons, but based on what I can tell this is where things stand.
The largest collectives have an annual budget of $10M plus. We aren't anywhere near that at the moment. We are staying afloat for now, but need everyone's help to compete with our peers who are at the $4-6M level, which is where the majority of the Big 12 lives. We don't have a huge marketing budget because we want to use as many resources as possible for the Cyclones, so word of mouth is the single best way to share. We have 800 monthly contributors as of this second giving $10 or more per month. I really would love to get that number to 2,000 by the time the portal opens. We will need it. Please tell your Cyclone colleagues and friends. You may not think the beer, coffee, golf balls, merch and everything else adds up, but it really does to make Iowa State competitive. Go to www.wewillcollective.com to learn more and if you have individual questions reach out at [email protected]. Thanks all!
-Brent
Have seen some questions about where We Will stands on a couple of different topics as it relates to our peers. Note that it is very difficult to find exact data on these because collectives aren't obligated to share info and most won't for competitive reasons, but based on what I can tell this is where things stand.
The largest collectives have an annual budget of $10M plus. We aren't anywhere near that at the moment. We are staying afloat for now, but need everyone's help to compete with our peers who are at the $4-6M level, which is where the majority of the Big 12 lives. We don't have a huge marketing budget because we want to use as many resources as possible for the Cyclones, so word of mouth is the single best way to share. We have 800 monthly contributors as of this second giving $10 or more per month. I really would love to get that number to 2,000 by the time the portal opens. We will need it. Please tell your Cyclone colleagues and friends. You may not think the beer, coffee, golf balls, merch and everything else adds up, but it really does to make Iowa State competitive. Go to www.wewillcollective.com to learn more and if you have individual questions reach out at [email protected]. Thanks all!
-Brent