Mmmmm, Yuengling. I love some Yuengling. I just wonder if part of it's appeal to me is the fact it's an "occasion" when I get it. Usually means I'm on vacation. Not sure it'll have the same allure if I can swing by Hy Vee and get it.
The law of exclusivity is a very real thing. Its why New Glarus refuses to leave Wisconsin.
I would imagine that when Yuengling crosses the Mississippi, it will basically fill the role of Busch Light in my life. If I'm tailgating, kayaking, going to an all day party or something like that, I tend to drink light beer to keep from getting plastered but still have a nice buzz. Given that it costs more or less the same as Busch Light, it will become my choice for those situations.