I don't know. I've been to Ames less than a handful of times in the last 10 years, and I'm always underwhelmed by Campustown. We have our own ties to it, but if I'm an outsider or older alum, there is no way I'm going into one of those bars. They are tiny, dark, dirty, and packed. It looks like maybe they have a couple more options for patios/gamewatch areas than when I was in school (06-11).
That said, I'm always kinda shocked to see how small and dumpy most campustown-like areas are in college towns. You're right that having downtown, campustown, S Duff, and the Iowa State Center areas so spread out has always been the biggest issue.
If CyTown has a couple beer gardens/patios/rooftops, I would be very happy, but its long-term success won't be dependent on my preferences.