It’s astonishing to me that people think the Athletic Department hasn’t thought through these issues.If they don't have the right sockets, they fail.
If they put on the wrong filters they fail.
If you build an oil change place on the same street as 4-5 established others without having a hell of a business plan, you fail.
No one here is wanting this to fail. There are some (in my opinion) legitimate business questions that haven't been answered. I can think of a LOT of empty storefronts in various places that I've lived that all had sound business plans and models and everyone thought they were a good idea.
Let's be honest as well. If you are paying for a business development study, chances are it's going to go the way you want it to.
Everyone seems to have a lot of nostalgia for the pebbled parking lots around the ISC.