I will have to wait a couple more days before I can watch the game again (not sure I want to), and dissect it. Granted, Iowa has a very good D. But that seems to be an excuse now?
Off the top of my head, ISU's first drive went well. IIRC, we mixed the run and pass. We then of course had the FG blocked.
It seemed that we got away from that as the game progressed and again, became more predictable? I honestly can't remember one deep throw, let alone many passes in the 10-20 yard range. I believe Rocco has the arm, they just didn't use it. Did we even try to target our tight ends?
So now, as the game progresses, we are struggling, Iowa tightens the box even more. We try off tackle repeatedly when we could have tried RPO, a quick slant, a deep ball, a tight end or tight end screen, etc. Sure, you don't want to throw a pick, but a punt after a run up the middle and a cloud of dust, or a punt after a failed long ball, is still a punt. We never opened things up. We try a stupid out route to Norton which was an easy pick.
We need to try some misdirection at least, some up tempo, anything to keep them from stacking the box. Our slow ball control offense is going to be contained and stopped by Iowa, and other teams, so what do you have to lose? We still seem to be too careful, have slow play calls, players afraid to just play. Take some chances, measured and controlled but use the field. Keep them on their toes. We could have been more creative against UNI as well. We chose not to show Iowa anything when we played UNI. When we played Iowa, did we chose not to show them much also? I refuse to think that we cannot change our scheme when we must.
I'm no expert but I don't think we can be afraid to make mistakes, incorporate some risk. Open up that 'ball control game' that we might want to play, and actually make it work. We have to be more creative. We will continue to succeed only at 'close losses' otherwise.