Is the demand there in the way they like to think it is? Until Tiger Woods, professional golf was a niche product. He got you off the ground but there hasn't been anyone even approaching the draw that he was and still is if he plays well ever again, which he likely isn't going to. Is the LIV thing just a convenient cover for the Tiger bubble popping? Recreational golf has arguably never been in a better spot. Equipment companies are booming, golf courses are full, and people are playing the game all while the professional game is struggling for viewers. I used to really struggle with the play vs watch dilemma on the weekends but outside the majors, it's not even a thought. Hell, a lot of times I'd rather watch the LPGA play a game where the numbers make sense to me.
A side note- If you miss a cut and Tiger makes it you should be suspended for 6 weeks. Majors and all. Go work on your game.