If saddens me how many fans do not understand how critical the Iowa game is every year.
And yeah, fans are reminded 50+ times per day what "conference" we play in...
It depends if the goal is 8-11 wins, getting ranked and bowl position, or if the goal is B12 CCG that's now also a playoff birth.
I'm sure it matters for recruiting somewhat but we've had one of our worst stretches against Iowa in recent history while bringing in some of the greatest QBs, WRs and RBs ever from out of state at the same time.
I view Iowa as just it sucks how often we've been 1-2 or 2-1 to start the year. Iowa is a huge part, but not all of that.