It should. But he's in Kansas.
I guess one of the points I'm trying to make is a packed venue looks more impressive than a big empty stadium. Here are some other examples of downsizing off the top of my head:
Soldier Field
Sun Devil Stadium
California Memorial Stadium
Memorial Stadium (Illinois)
TCF Bank Stadium (Metrodome was 64,000)
Specifically, he is in Manhattan, Kansas. The place defines the middle of nowhere. The closest town of any size would be Topeka. It would be about an hour away, and has a metro population a little over 200k, it is only about 1/3 the size of the Des Moines metro. Topeka also happens to be 30 minutes from Lawrence, so I would guess it is hardly home turf for the cats. Kansas City is about two hours away. KSU is probably the third tier school in the market behind KU and MU. Wichita is also around a 2 hour drive. It is a similar distance to KU, not sure how the fan split would be there. There is nothing at all to the north or west of campus.
Given the geography of the state and the fact that they are fighting an uphill battle for fans with KU, I would say they are doing very well for themselves. Having made the road trip out from KC for several games over the years, the place will never be an easy sell for the casual t-shirt fan.