Just to expand on this since I work in the industry (kind of), ISU apparel used to be about 50/50 Nike/BCS (Branded Custom Sportswear) when I started four years ago. Nike has dropped so many schools in the last couple years in an effort to get out of college licensing and devote all there resources to their regular clothing and go more direct to consumer and it’s down to like 5/95 now for ISU. Iowa still is about 50/50 with Nike but from what I heard they are probably in the next wave of schools to be dropped in the next couple years.It's not just Iowa State stuff that has taken a nose dive from Nike. Since Covid, they have been outsourcing a lot of their collegiate product to a company called something like College Branded Sports. Especially stuff in University Book Stores. Look at the tags at the inside bottom of the shirt and you will see it. They can mass produce them faster than Nike, so that's who they use. I bought an ISU sideline hoodie last season, and it was the worst fitting, stiffest and cheap material I've ever had in a Nike hoodie. I returned it immediately when I received it. The quality sucks and they use different cuts than the old Nike stuff from 5 or so years ago. I believe now only the big schools like Ohio State, Alabama etc. actually get most of their stuff made directly by Nike themselves - everyone else gets this College Branded Sports stuff.
Nike also doesn't make most of the NFL and MLB gear - sideline, jerseys, etc. It's made by Fanatics. Again, look at the tags at the bottom inside and they all have a Fanatics GB address somewhere on them.
I will agree with you though that the Iowa State gear is colored all over the map, and it's frustrating. It shouldn't be that hard to pick ONE color of cardinal and go with it. UA, Adidas, Nike, Champion are all big enough companies that they can match the coloring.
BCS can still do a lot of cool things if they can get permission to do some of the other non I State logos, but yeah the quality from Nike to BCS is a noticeable drop off imo