This is a cool initiative. I have seen @brentblum say that we are in the bottom 10% of Power 5 NIL collectives in terms of funds. Seeing as there are less than 70 Power 5 programs, that means we are looking up at more than 60 schools right now!
If we hit this target and We Will gets a $400k infusion, will that change or is it simply a good start toward improving? What would we need to do to get We Will to the middle of the pack among the new Big 12 - something like 10th out of 16 at worst?
Probably more along the lines of a good start.
It would be cool if we could do an initiative like this every October/November and February/March. The months leading up to portal season for Basketball and Football are ultra important.