Dana Ford is a great recruiter and has totally remade the roster there after some underachieving years with Paul Lusk in Springfield.
His weakness is in game situations. He's highly emotional and does tend to lash out at things consistently whether it be players, referees, scorer's table people, anyone he can find. If you're looking for strong Xs and Os, he's probably not your guy. He would probably bring Gage Prim (grad transfer) and Isiah Mosley with him, both are very good players that would be very good at the Big 12 level.
He's really young but is definitely ready to recruit at that level. It's a matter of what he can do with it once it gets on campus. You could do worse but you could also do a lot better.