This is about survival of the big 12 schools, which means getting a conference that not only can be large enough and sound to be in position to not get locked out of future playoff plans by the SEC and Big 10, but that makes the most revenue it can.Will someone tell me why the Big 12 shouldn't take WSU and OSU in addition to Colorado and Arizona? That gets them to 16, a nice safe number. Plus, I've been to OSU before, both those schools are totally sympatico with the original Big 8 schools, they are a perfect cultural match. Good student/alumni support to boot.
Everybody needs to stop about the "culture" or "I don't want them because they don't want to be in the Big 12" crap.
Every team currently in the Big 12, PAC, and ACC wants to be in the Big 10 or SEC. Every one. The money difference now is so clear, even between SEC/Big 10 and third place Big 12 that everything will be completely binary. Whether it's UW or Oregon, or anybody else. If they Big 10 determines they want them, then they'll go to the Big 10. If not, they can either hold the PAC together or join the Big 12. If UW and Oregon get the Big 10 invite, then the PACs dead and the remaining schools that the Big 12 invites will join because that's going to be their only option for legitimate survival as a big-boy AD. The fact that Utah or ASU fans or ADs are in denial about this means nothing. They simply haven't run into the reality that very well may happen where it's Big 12 or die. If they face that reality, they'll gladly join and magically become the biggest Big 12 sunshine pumpers out there. Why? Because it's the only good option they'll have. And if BY and the ADs think Utah and ASU are the best adds in terms of revenue and strength toward playoff inclusion, then they'll add them.
There's nothing that says Okie State or TCU doesn't start kicking ass in the conference, cleaning up huge ratings, and start becoming a pain in the ass or talking about "merit-based revenues."
The Big 12 remainders aren't bound together by some cultural ties or friendships. They are tied together because this has been their option to stay relevant and survive. And if it smacks Utah or ASU in the face that joining the Big 12 helps them and the conference, then suddenly everybody will get on board.