I would much rather have Utah than Colorado in the big ten. Academics are essentially the same and Utah seems to actually care about sports. Their on field success the past 20 years is light years ahead of Colorado and Colorado residents really only care about the broncos.
I don’t think Utah is getting an invite anytime soon but if I had to pick one of those I pick Utah, if I’m the Big12 with BYU already I pick 2/3 years of coach prime.
That makes sense.
I think the great unknown is if market populations still matter to various conferences or not (each league values it differently). Everyone thinks with good reason at some point real total fans will matter and market populations won't matter, nobody knows exactly when that is or if we're there yet.
I come from that as "I don't know" and when people tell me it's one way or the other completely I ask how they know.
Big Ten already has a few of both. They have Nebraska and Iowa with small population but legit big fan bases. Utah would be another of those. Colorado's market isn't huge, but bigger than Utah/IA/Neb. Then they have UCLA, Maryland, Rutgers that have few real fans but massive markets. Living near Rose Bowl I'd bet my life ISU has more active fans than UCLA, not even close. The reason B1G has unlimited media money is half the conference is schools with real fans and big media markets. Oregon really isn't much of a market either, Nike kind of masks that.
Big 12 is now down to the "big fan bases in small markets" or 2nd/3rd/4th/5th teams in huge markets. The four corners won't really going to change that, just give it more of what it has. Colrado's disinterest will be a bit of an outlier. They never seemed radically disinterested in Big 8/Big 12 but they had better football then.