I didn't say ISU doesn't get enough for its third tier rights. Just saying there is an excellent opportunity to expand those rights with Yahoo Sports, thus expanding brand recognition. Streaming TV is steadily gaining market share, and the "little eight" would be remiss if they didn't take advantage. The eight remaining schools, as a package, could get a lucrative deal IMO. Bring in three more schools like WVU(?), Louisville, TCU, etc., and that package deal could get bigger. Let UT have LHN as an ESPN network. Cable may be giving way to internet TV, so having an online network in place could give the rest of the conference big leverage countering UT's political power.