So it appears if you take out OU and TX.... ISU has the 3rd most viewership of the remaining Big 12 teams. That's not too shabby folks.......
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Yeah, people need to get over this self-hating ISU has nothing to offer attitude. In the last full season, 2019, ISU was 21st in the nation in avg. home attendance, and compared to everyone above them, was probably the most capacity limited. And keep in mind that was during a 7-6 season.
The college sports world is moving quickly to reward and value teams that have fan bases that will pay for content and proactively seek it out, because that's going to be how it works in the future. There are too many media options to rely on people sitting down, flipping on the TV and stumbling on your game and leaving it there.
The other schools and conferences don't give a crap if you have a good donor base or not. They care if your team will bring eyeballs to the screen, because they're sharing media dollars, not donations.
Now we should care that we don't have a good donor base, but that wouldn't negatively impact others in a conference.