Bottom line is that the PAC is going to hit the media rights market in about 2 years...and they are not going to like the news. Their numbers, both in seat attendance and eyeballs on the sets, have decreased since the onset of the current media contract. They need to...
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The big question...what to the so-called blue bloods (USC, UCLA, Oregon, and Washington) do? Especially if the numbers come in at or even lower than the current. Does adding in 4, or 6, or 8 Big 12 teams help? Obviously, getting the midwest can't hurt, and likely helps some. But it still will be behind the BIG and SEC (likely around the ACC numbers). Game matchups like KSU-Cal, TTech-WSU, Baylor-OSU will hardly move any needles. But even those will draw better numbers than Cal-WSU, Utah-OSU, or WSU-Arizona. Scary thought...the absolute crapfest that is the ACC media rights contract completely hamstrings that league too...but the PAC is going to face the music first.
Any projection of this will be completely dependent upon how bad fox wants to stay in the game.