No doubt about it. How do you also explain Michigan State getting a 9 seed and Kentucky a 3 while Auburn gets a 4. Blueblood love.It doesn't matter what metric they use. This was for putting UNC as a one because of the brand. If you switch the resumes with ISU and give UNC our Conference Tourney performance the committee would absolutely put them at the 1.
They would site the historical performance in getting the Championship to support their seeding.
If you look at the resumes,North Carolina beat Clemson who is kind of meh, Duke twice and Virginia who is an NIT level team, I don't even count NC State who was a mediocre team all season. They beat just one tournament level team out of conference and it was a big one in Tennessee but still, just one OOC win against an NCAA tournament team. Ever since then, they haven't done anything impressive outside of beating Duke twice.
Iowa State beat Houston twice, Kansas when they were healthy, TCU twice, Texas, Texas Tech, BYU and Baylor all in 2024. That's a lot of quality wins in the meat of the season and, what should be most importantly, they are peaking at the right time. Does the 1 win against Tennessee really supersede the many more quality wins Iowa State had navigating the toughest conference in the nation and them winning the toughest conference tournament in the nation by crushing the #1 seed? I don't think so and a lot of pundits don't think so either. Brand name definitely played a part, I have little doubt about that.